8 Canadian beauty influencers to follow in 2020

Staff Writer Staff Writer
August 21, 2020

Instagram // @yourgirlneens

When it comes to beauty products, people are turning to their favorite Instagram influencers to get the inside scoop on which items are worth the investment. These digital creators and influencers test out products themselves, share their reviews, and help health and beauty companies gain new customers along the way.

If you’re searching for Canadian influencers who focus on beauty, we’ve compiled a list of some of the best in the business.


Julie Vu is a Canadian woman who has a passion for makeup artistry and fashion. Alongside being an expert in makeup, she’s also known for opening the dialogue about her transition and her personal life experiences on YouTube. 


Vancouver-based beauty influencer, Shelby, is best known for her gorgeous eye looks. She’s always recommending the best products, and currently is partnered with makeup brand Urban Decay. 


At 1 million followers on Instagram, beauty guru Sonjdra is also active on Youtube, where she shares makeup tutorials, product reviews, and personal vlogs. On Instagram, she posts quick videos for both the avid makeup user and the beginner — from the holiday glam eye-look to her everyday skincare routine. 


Loaferette is a beauty and natural hair influencer currently residing in Waterloo, Ontario. Her account grew after sharing her tips & tricks on how to keep her natural curls healthy, and sharing products that work for her.


Bailey is a makeup artist based in Manitoba, with an impressive 28,000 followers on Instagram and 100,000 subscribers on YouTube. You can book her for professional hair and makeup if you’re located in the Winnipeg area. And if you’re not, you can check out her platforms for easy-to-follow tutorials for everything beauty related. 


Maria is a digital content creator and public relations student based in Calgary, Alberta. She’s passionate about photography, fashion, and art — and it shows through her feed. She posts everything from skincare recs and outfit inspiration, to her personalized artwork and health & wellness tips. 


Samantha is a Toronto-based beauty influencer and YouTuber with over 90,000 subscribers. She has an on-going partnership with Olay, where she opens up about her journey with acne and scarring, and the products that have helped her skin get healthy again. 

If you’re a beauty brand or company looking to run an influencer marketing campaign, we can help! We have expertise in influencer marketing, press trips, and events, alongside a roster of over 6,000 digital creators across North America. Contact us today! 

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