7-Eleven’s Slurpee is an iconic frozen carbonated drink that people have enjoyed for over 50 years. The company wanted to find a way to celebrate this milestone with Canadians.
The campaign goal was to create buzz and raise awareness for Slurpee’s 50th birthday during the two months leading to 7-Eleven day on July 11th. They wanted to create a nostalgic feel to reconnect with the audience that grew up drinking Slurpee’s, as well as to get younger audiences excited about taking part in the celebration.