Aurora Winter Festival made its debut in November 2018 as Canada’s largest winter festival, with locations in Vancouver and Toronto. They provide guests with a magical winter experience including light displays, food gardens, and live entertainment.
Aurora’s priority was to generate a buzz around their winter festival to help boost attendance.
We arranged for influencers in both markets to host ticket giveaways to Aurora Winter Festival. They included a call to action to follow Aurora’s Instagram page for Toronto or Vancouver in order to be entered to win.
Through contesting alone, our ambassadors were able to give away over 230 tickets. Prior to the event opening to the public, the influencers attended Aurora’s media night, and were tasked with creating Instagram stories highlighting the Aurora Winter Festival experience. The stories were shared to the Daily Hive Vancouver & Toronto Instagram pages, where they hosted an influencer takeover featuring the event.