Cheers to Winter Camping
The influencer created a post at a picturesque location where they enjoyed a Traditional Ale. They used their story post to share the top tips of their adventure and how drinking a Traditional Ale is the perfect way to end off a winter adventure. The influencer used their captions to share the delicious and unique flavour profile of the beverage, as well as their personal endorsement.
A giveaway was hosted on the influencers page, where they were giving fellow craft beer lovers a chance to win a case of Traditional Ale and branded glassware. A CTA to follow Big Rock Brewery and tag their winter hiking buddy, to enter. The contest helped increase followers and drive traffic to Big Rock Brewery’s page, and resulted in over 190+ entries.