Growers is a BC cidery founded in 1922 that proudly uses 100% Canadian Apples and natural ingredients to create every beverage.
Growers wanted to create awareness for the launch of their newest flavor, Rosé Cider. To give people a chance to sample and experience the persona of the beverage, ID Agency organized a public pop-up garden that emphasized the fresh, real fruit flavors behind the beverage.
ID Agency facilitated every aspect of the event including promotion, decor, vendors, and entertainment. The pop-up welcomed 500+ people over the course of six hours.
When visitors entered the garden they were surrounded by fresh floral arrangements, picturesque moments, picnic areas, and music from live guitarists. Tasters were poured accompanied by descriptions of a refreshing balance, sweet apple blossom notes, and a crisp finish.
Guests took their time enjoying all the event had to offer with beverages in hand. Lawn games and Insta-worthy photo opportunities encouraged everyone to slow their busy day and unwind in our urban oasis.
Moments from the event were shared on social media during the event and throughout the following days, creating an impactful online surge. Influencers from ID Agency’s roster attended broadening the scope of the campaign’s social reach and increasing additional foot traffic over the course of the day.
Guests captured moments of the event from their own perspectives, creating a 360-degree showcase of the garden oasis. #OhHeyRose and @GrowersCider were tagged on Instagram, which allowed the client to reshare and follow along with the guests’ experiences.