New Balance is one of the world's major sports footwear manufacturers. They focus on creating products that are the perfect blend of function and fashion.

Campaign Goal
The Launch

New Balance wanted to promote the launch of their 247 sneakers

Our Process
Pairing Influencers

We paired two of our culinary lifestyle influencers with New Balance to showcase the product and raise awareness around the launch event.

The Campaign
Building Traffic

Each influencer styled the New Balance products and created 2 unique photos that were posted to their Instagram. These posts were tagged to drive traffic to New Balance’s social platforms and the release event of the 247 sneakers, after which, the product sold out immediately.

Results
Turnout
5000+
Engagement
100,000+
Impressions
100%
Inventory Sold