New Balance is one of the world's major sports footwear manufacturers. They focus on creating products that are the perfect blend of function and fashion.
New Balance wanted to promote the launch of its 247 sneakers.
We paired two of our lifestyle influencers with New Balance to showcase the product and raise awareness around the launch event.
Each influencer styled the New Balance products and created 2 unique photos that were posted to their Instagram. These posts were tagged to drive traffic to New Balance’s social platforms and the release event of the 247 sneakers, after which, the product sold out immediately.