Highlighting The Ease of PayByPhone
The influencers were active in photography, parenting, and lifestyle verticals. Each of them created a narrative around a scenario where PayByPhone helped make their day. For example, stopping over at an attraction to photograph it, or topping up the meter remotely while on an outing with children.
In their day-to-day routines, influencers were happy to share how the PayByPhone app helped their parking dilemmas with just a few clicks.
The campaign garnered over 450+ comments with many potential users voicing how this would simplify their parking experiences, and help them avoid getting ticketed.