Tahiti Tourisme is a Destination Marketing Organization for the Islands of Tahiti, with a primary mission to bring visitors and promote domestic eco-tourism.

Campaign Goal
Showcase 'Pick Your Paradise'

We partnered with Tahiti Tourisme to showcase their “Pick Your Paradise” campaign, a choose your own adventure style digital itinerary builder.

Our Process
Press Trip

We paired Tahiti Tourisme with one of our travel bloggers, Mirae. Who was able to experience her own custom “Pick Your Paradise” adventure, and share it with her audience so they could follow along on her journey.

The Campaign
Discovering Eco-Tourism

As a skilled photographer, Mirae was able to capture a stunning set of images that highlighted the core aspects of her customized experience, including; an eco-tourism tour of 5 islands, shark watching, visiting a vanilla plantation and more.

Four of these photos were used to create spotlight posts on Instagram which were shared by Mirae and @dailyhivemapped.

Post adventure, Mirae wrote an article documenting her experience as well as her top reasons to visit. This was shared with her audience and published on Daily Hive Mapped.

Results
The Impact
49,400+
Page Views
5 min
Avg Page Time
47,480+
Unique Views
Overall, it’s easy to think of luxury vacations and eco-friendly ones as different ends of the vacation spectrum. But if they don’t have to be — and in Tahiti, they definitely don’t have to be — why wouldn’t you enjoy the best of both worlds. We know we did!
Mirae Campbell - Travel Writer
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