Thai Trade Centre, is an organization that promotes the value and expands markets for Thai products and services.
Thai Trade Centre wanted to increase awareness of Thai products and ingredients, and to promote shopping with local vendors that stock their products.
We partnered with two influencers who are active food bloggers in the Lower Mainland to share their passion for tasty food and recipe development with their followers.
Each influencer was tasked with creating an IGTV, story post, and a blog post sharing how to make a Thai-inspired recipe as well as where to find the Thai products and ingredients in the Lower Mainland.
The influencers filmed and shared an IGTV highlighting the entire cooking process, everything from the product and ingredient selection, step-by-step instructions, and final touches and tips. Influencers used their captions to highlight the unique ingredients and which local merchants they obtained them from to help drive traffic to the local vendor’s accounts. Following their IGTV, both influencers shared their Thai-inspired recipes to their blogs outlining all of the ingredients, instructions, and where to find the required products.
A giveaway was hosted on one of the influencer’s IGTV, where they were giving two fellow Thai food lovers a chance to win a gift card to any MaeNam Group restaurants in Vancouver. A CTA to tag a friend in the comments below and comment on what Thai dish they’d love to try next, to enter. The giveaway helped build excitement around Thai food and increase engagement, resulting in over 680 entries.