The Yacht Week is a floating festival staged in 7 hand-picked destinations around the world. They grew from a group of university friends back in 2006, to a community of over 70,000 adventurers.

Campaign Goal
Showcase Tours

The Yacht Week wanted to highlight their Caribbean, BVI Route which features an 8-day sail through the tropics, enjoying island life on white sand beaches, The Baths of Virgin Gorda, and more.

Our Process
Sponsored Trip

We paired TYW up with east coast based travel blogging duo Vacation Couple to experience the BVI Route and share their stand out moments with their audience.

The Campaign
Sharing the Yacht Week Experience

Vacation Couple documented their trip through Instagram & Blog posts, which we also featured on our travel vertical Daily Hive Mapped.

Results
The Impact
74,450+
Total Reach
89,040+
Total Impressions
40,720+
Engagement