Results
The Impact
The Yacht Week is a floating festival staged in 7 hand-picked destinations around the world. They grew from a group of university friends back in 2006, to a community of over 70,000 adventurers.
74,450+
Total Reach
89,040+
Total Impressions
40,720+
Engagement
Campaign Goal
Showcase Tours
The Yacht Week wanted to highlight their Caribbean, BVI Route which features an 8-day sail through the tropics, enjoying island life on white sand beaches, The Baths of Virgin Gorda, and more.
Our Process
Sponsored Trip
We paired TYW up with east coast based travel blogging duo Vacation Couple to experience the BVI Route and share their stand out moments with their audience.
The Campaign
Sharing the Yacht Week Experience
Vacation Couple documented their trip through Instagram & Blog posts, which we also featured on our travel vertical Daily Hive Mapped.
“If you’re looking for an out-of-the-box adventure that includes an Insta-worthy week of shenanigans in paradise, Yacht Week is for you. It’ll expose you to the beauty of the British Virgin Islands, sea-bound glamping, and endless international possibilities.”