The Results
The Impact
Threads of Apollo creates high-quality leather jackets designed in Vancouver. Their jackets are ethically made with a small-batch production approach and everything is made to order with no waste.
24,300+
Engagement
40,600+
Reach
41,900+
Impressions
Campaign Goal
Build A Positive Consumer Base
Threads of Apollo wanted to increase national brand awareness among women around the time of the launch of their first women’s product line.
Our Process
Launch of the First Female TOA Leather Jacket
We partnered with 8 micro-influencers active in fashion and lifestyle verticals to help educate their audience on how Threads of Apollo leads an environmentally-friendly production process by making jackets to order.
Influencers were located in the major cities of Vancouver, Toronto, and Montreal. Each influencer was tasked with creating a photo and story post wearing their custom and perfectly-fit leather biker jacket in an everyday environment.
The Campaign
Threads of Apollo Nation
The influencers created a photo post showcasing the quality of the jacket and its distinguishable features such as utility pockets, water-repellent leather, and more. They used their captions in their photo and story post to highlight the jacket’s high-quality material, unique features, as well as sharing their personal endorsement and integrating key messaging, mentions, and hashtags.
Hundreds of followers reacted positively towards the jacket. Threads of Apollo’s environmentally-friendly production approach sparked a conversation about the brand and the product garnering a total of over 800 comments.
“It was a pleasure working with ID and influencer campaigns are something we see great value in.”