The Vancouver Canucks are a professional ice hockey team based in Vancouver, British Columbia. They are members of the Pacific Division of the Western Conference of the National Hockey League.

Campaign Goal
Drive Sales

The Canucks wanted to drive ticket sales, and attract younger demographics to attend the home games.

Our Process
Sharing the Experience

We arranged for 25 local influencers and their plus ones to attend the Canucks home opener.

The Campaign
Game Day

Each influencer posted their home opener experience to their Instagram story’s pregame, live from, and post game, driving traffic to the Canucks’s Instagram page.

Results
The Impact
150,100+
Reach
180,200+
Impressions
250+
Branded UGC