Vancouver Whitecaps FC is a professional soccer team based in Vancouver BC. Founded in 2009, they were the 17th team to enter the Western Conference of Major League Soccer.
The Whitecaps goal was to showcase a full game-day experience to Metro Vancouver locals while promoting 12% off 2020 Seasons Tickets.
We arranged for four ID influencers and their plus-ones, to attend a home game and the pregame events while sharing the experience on Instagram with their local followers.
Each influencer also visited the team store and created a customized jersey to wear during their full day of Whitecaps events.
Instagram stories were used to share each creator’s unique experience, while swipe-ups drove traffic to the 12% off Seasons Tickets landing page.
One influencer hosted a contest for a chance to win a pair of 2020 Seasons Tickets to the most fun sporting atmosphere in Vancouver.
All stories were tagged with Whitecaps FC so they could be re-shared on the team’s page and amplify the reach of the content.