Godzilla or Kong?
The influencers shared their pranks as reels and used their intro and caption to provide key information on the prank and partnership. They shared their funny reactions and challenged their followers to do their own #DestroytheSilence prank on someone they know.
Influencers used their captions to encourage their followers to click the link in their bio to download the sounds and remind them to mark their calendars for the premiere on March 31st.
Following their reel posts, influencers shared a story post highlighting important dates, key messaging, mentions, and hashtags to raise awareness about the challenge and the premiere. In their last story slide, they included a repost of their reel to boost viewership for those who might have missed it.