Staff Writer 
Social media is a powerful tool for businesses to engage and connect with their consumers. It also has become a platform for brands to showcase their personalities, speak to their audience on a more personal level, and prove that they’re experts in their fields. As prospects become customers, being active on your social channels will allow you to nurture new and old relationships — leading to more connections that eventually turn into conversions.
Describe your business
Most sites let you customize the pages with a description, and you should take advantage of this opportunity to integrate your personality and make your business more attractive. A well-written description will appeal to the right customers for your business.
Make it easy to connect
Streamlining your contact info for customers to connect with you shows you care about customer service. List your phone and email address where possible, let customers post to your pages, and utilize messenger apps like Facebook messenger and Instagram direct messages. When you cultivate your audience by taking a more active role in community engagement, you’re more likely to create advantageous interactions for your business.
Stay active
Nurturing organic reach is the best way to build a real audience, but this requires time, effort, creativity, and consistency. Knowing what constitutes valuable content (keep an eye on your analytics) will be helpful when creating a content strategy that resonates with your audience.
Looking into scheduling tools, prioritizing your social networks based on your audience location, finding ways to repurpose content can save time while keeping an active and engaging feed.
Use ads
If you haven’t built up a large and targeted social media following, you’ll likely need to invest in some social ads to reach your audience. Almost every single social channel will offer ways for their users to pay for increased views, clicks and engagement.
Cohesive, visually appealing ads are crucial for both well-known, big-name brands, and small growing businesses. Social advertising has maintained its popularity at full-force, with increased conversions and reduced cost of acquisition. If you’re unsure where to start, we put together an article about launching social ads and how to budget for them.
These small tactics are staples for brands that are killing it on social media right now. If you need assistance with brand growth and social media marketing, contact us and ask how we can help!
