I think we can all agree on one thing: If you’re not visibly active on social media, then you’re missing out on a large customer base.
And those in the food & beverage industries are not exempt from this rule. Most customers want to know that they can trust the service and food quality of the restaurant they’re dining in, and having a presence on social media is a great way to establish transparency.
Hire a food photographer
Every restaurant has its own unique personality — through the branding, the food, and the atmosphere. That should be highlighted to users through its photos on social media and online. Food photography can take your marketing from average to incredible, helping attract new customers and increasing traffic, both online and on foot.
Bloggers, foodies, and influencers
It’s no secret that foodie culture has blown up on social media. People love to post pictures of their meals. New restaurants may find it challenging to generate reviews and build up hype. A fool-proof way to get reviews and press is to invite food bloggers and influencers to your restaurant. Also consider offering a free meal or appetizer to get them through the door — small offers go a long way!
Use location targeting
Configuring your targeting options to ensure your ads are showing to the right people is incredibly important in any form of advertising. The last thing you want to do is shell out a big chunk of your marketing budget to show ads of your Vancouver restaurant to people who are residing in the Greater Toronto area. When you target people in your city, you’re placing content in front of real, potential customers.
Create a functional, online menu
When searching for a place to eat, being unable to find a legible menu is likely to hinder a potential guest from choosing that restaurant. Creating a functional online menu on your website and social channels will help turn a click into a conversion.
Online reservation tools
Having an online reservation platform gives freedom to potential visitors to book a room anytime they want. It also maximizes your sales because you are not limited to your working hours. Open Table is one of the most popular online reservation tools that let customers make reservations to your restaurant online, at any hour of the day.
There isn’t a formula for social media marketing. But now that you know some of the best practices in marketing your restaurant in the social space, it’s time to get to work! If you’re still unsure about where to begin, contact us so we can help. We specialize in influencer marketing, new media, press trips, and events.