Staff Writer In the new age of social media marketing, compelling content is everything. If you see a brand that’s consistently killing their social game, chances are they’re using the right design & management tools to help them.
Now more than ever, it’s important to get ahead of your competitors who are diving into the social space. That’s why making social media affordable and easy is crucial; helping your company save time and money by cutting additional design & content curation costs.
Because of these great tools and services, you can make content creation a simple process without spending your entire budget on expensive software.
Later
Later is one of the industry’s leading social media management tools that allow users to schedule posts across multiple platforms. Filled with user-friendly features and analytic tracking tools to help expand your reach, organize your content, and boost your ROI.
Pricing: Free for individuals, and up to $41/month for agencies and larger teams.
VSCO
VSCO is a well-known photo editing and sharing platform for mobile devices. The app allows users to edit and add filters to photos before sharing and saving them to their devices. From basic tools like exposure settings and cropping to more advanced features like adding grain, fade, and a plethora of filters, VSCO is the clear winner when it comes to quick & easy photo editing.
Pricing: Free with basic filters and features. You can also purchase a membership, where they offer their entire line of over 200+ presets, video editing access, and educational content, at only $2.21/month.
UNUM
UNUM allows you to plan and visualize content ahead of time; most widely used for curating feed designs on Instagram. They also recently launched the desktop version of the program, so you can get creative from the comfort of your laptop or computer.
Pricing: Free Basic account. Their Elite account offers advanced photo editing tools, unlimited grid posts, and advanced insights for only $4.99/month.
Unfold
Unfold is a third-party app that provides users with a series of templates and the ability to add photos from their camera roll. The app offers clean and modern designs, with opportunities for users to take their Stories to the next level — by inserting text, borders, and other stickers before uploading them to Instagram. It’s no surprise that this app immediately got picked up by big brands and celebrities, who use the app for their Story daily content.
Pricing: Free. You can also purchase a subscription, which includes access to their exclusive collections, unique stickers, and additional fonts for only $3.99/month.
SCRL
SCRL is an Instagram layout tool that allows you to create a seamless post for the app’s carousel feature, or design a feed where posts bleed into the other. They also have similar-themed templates for stories, which include unique designs, borders, and an add-text functionality with a variety of fonts.
Pricing: Free. Any additional template packages are approximately $2.79 each and come with 15 different designs.
Splice
Splice makes it easy to create fully customized, professional-looking videos on your phone or tablet. The video editing app allows users with the functionality and performance of a desktop editor but optimized for mobile devices. The app offers easy-to-use video clipping, trimming, transitions, music, and special effects so that anyone can take their videos to the next level.
Pricing: Free to download. The app is currently offering a free trial with their subscription of either $69.99 yearly, or $9.99 monthly.
If you want to stay ahead of the marketing game, it’s important to use the apps listed above to build a strong visual content marketing strategy. Once you’ve built out your content, it’s time to start thinking about running social ads.
