Shopping is fun, and retail therapy can be effective every once in a while. But when you’re not a size 4, shopping can become a challenge — especially when you have limited options.
Research states that the average woman in Canada wears a size 14, yet many brands across North America still only provide clothing sizes up to a 12. This neglect impacts a wide audience, that as a result, has immense difficulty finding items that are comfortable, look good, and fit well.
In recent years, inclusivity of the plus-sized market has slowly started to rise, and the following brands have done an outstanding job of being effective consumer activists by providing inclusive sizing for all body types.
Mary Young is a female-owned, Montreal-based lingerie and loungewear brand, that focuses on encouraging body positivity. Their mission is to create ethical garments that are comfortable for women of all sizes, with each piece designed with comfort for the natural body in mind. The brand also makes an active effort to openly speak about body acceptance and self-love, and encourages its community to do the same. That’s why they started the Self Love Club, which you can read more about here.
Madewell offers a diverse range of sizes from 23 to 37, with both petite and tall inseams for both men and women. With Madewell, not only do you get a comfortable pair of well-fitting jeans, but you can be sustainable in the process. Their Do Well initiative is on track to becoming completely carbon neutral in 10 years, and in just five years, 100% of their packaging will be completely plastic-free. They also offset the paper footprint in their headquarters store printers by partnering with Trees for the Future.
Londre Body Wear
Not only does this Canadian swimsuit brand offer a diverse range of sizes, but each piece is also made from a minimum of 6 recycled plastic bottles. The material is taken from the beaches and streets and turned into long-lasting, high-quality swimwear for a comfortable and smooth fit. They also use their voice to raise awareness and donations for women’s health and environmental initiatives, like Amazon Watch and the Yellow Hammer Fund.
The Winston Box
Will Cuadros founded The Winston Box when he realized that not a single men’s subscription clothing service offered anything that he could wear. The company is a self-funded small-startup, with a mission to deliver clothing and consistent sizes at an affordable price. After completing your style profile, their experts use that information to select 2-3 items from their seasonal collections for under $75 monthly.
Girlfriend Collective is an active-wear brand, providing sustainable, ethically-made garments from sizes XXS to 6XL. They aim to create a community that supports body positivity, always advocating for diversity, and never altering their models’ bodies in photographs. The brand was founded when Canadian entrepreneur Ellie Dinh discovered a polyester made entirely of recycled plastic bottles—a fabric that is resistant, incredible for activewear, and eco-friendly.
While these brands are setting the right standard for clothing sizes across the board, there’s still a lot of work to do. When it comes to price points, aesthetics, fit, and distribution — this is only the beginning of the fashion industry revolution.
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