The benefits of using video advertising

Jina Marwood Jina Marwood
September 24, 2020
Kal Visuals

Did you know that 5 billion videos on YouTube get watched every single day? And, approximately 92% of B2B shoppers use online video to help them make their buying decisions. If you haven’t considered implementing video advertisements into your marketing and advertising strategy, now is a great time to start. Here’s why. 

Communicate a larger message

A video conveys huge amounts of information in a short span of time. And any online shopper will tell you that they prefer to gather information as quickly and conveniently as possible. Rather than losing interest in potential customers with a wordy caption or text-heavy graphic, you can speak to them through voice-over, illustrations, imagery, and more.

They’re more engaging

Because it incorporates audio and visual elements that appeal to multiple senses, video ads collectively perform at a higher rate of engagement than static ads. Research by Amazon reported that adding a video ad to a product description increases the chances of a shopper buying that item by up to 35%.

Not only that, but a higher rate of engagement will gain more exposure for your product or company, which will then increase your SEO and consequently drive more customers along the path to purchase. 

Tell your story

The emotional impact of video ads is significant. You make a more solid personal relationship when you’re storytelling through sight and sound, connecting a viewer’s emotions to your product or service.

CTA overlays

A clear call to action (CTA) makes it easy for interested customers to understand which steps to take next. As a result, this will help speed the process of a user completing a sale or generating a lead. Making videos interactive with features like end screens and a call to action overlays will help viewers learn about your brand or service and take relevant actions afterwards. 

While video production may not be the easiest or cheapest method of advertising, continuous research shows that it will pay off. And because of the quick advancement of digital media, video editing tools have been constantly improving and becoming more affordable & easy to use.

We are a creative agency that specializes in new media, influencer marketing, events, and press trips. Contact us today if you’d like us to help you with your next campaign! 

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